Sunday, September 13, 2020

Client Development Get Great Returns On Your Time Investment

Developing the Next Generation of Rainmakers Client Development: Get Great Returns on Your Time Investment A lawyer I am coaching asked a great question. What was the greatest return on your investment of time? For me that answer is an easy one. I wrote a monthly column for Roads and Bridges magazine titled: “LAW: The Contractor’s Side” each month for almost 25 years. I chose the title of the column purposely. I wanted to convey that I represented contractors. Here are a couple of columns I wrote: At the Risk of Sounding False:I wrote this column after the Enron and Worldcom cases because I knew it was more important than ever for contractors to focus on business ethics. Traveling the Measured Mile: I wrote this column to share with contractors how they needed to prove their damages when their project was delayed by the owner. Why was writing this column such a great return on investment and what is the lesson for you? Seth Godin has written about the importance of shipping it in his blog post Unrealized projects. In the post Godin writes: One key element of a successful artist: ship. Get it out the door. Make things happen. So, to get the greatest return on your investment of time, write short pieces often, write them on a regular basis, include your photo and then get what you write as widely distributed as possible.     I practiced law for 37 years developing a national construction law practice representing some of the top highway and transportation construction contractors in the US.

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